With URU as part of our acquisition portfolio, you get the most comprehensive national ID verification tool available on the market.
Exclusive to GB, URU is the UK’s most comprehensive ID verification solution and enables businesses to fulfil a straight-through customer processing by verifying customers in less than one second, leaving the fraudsters out. URU, GB and BT’s joint development, is particularly relevant for those organisations that need to develop solutions to combat identity, benefit or card-not-present fraud, money laundering and underage gambling.
What GB’s URU offers:
1. Robust identity and age verification of UK citizens by providing access to multiple, data sources (i.e. international and UK passports, utility bills, payment cards, etc.) through one single point
Which means that…
… you can reduce identity fraud by as much as 70% and at the same time reduce operating and compliance costs significantly by streamlining and standardising your ID processes, removing paper from it
…you can protect your brand by identifying underage customers before they gain access to restricted goods or services
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2. Unique data matching engine to provide users with the highest match rates possible
Which means that…
… you can maximise customer acquisition by more than 40% by ensuring your processes enable “good” customers to come on board, but leaving fraudsters behind
3. Risk level that suits you and your business
Which means that…
… you can apply different risk levels to different products, customer groups, channels and even countries enabling you to maximise customer sign-up without the risk of non-compliance
4. Unique ability to store all ID checks in a full online audit trail, accessible for reference 24/7/365
Which means that…
… you are able to have instant access to all identity checks in line with regulatory requirements, with information going back years, if required.
5. Consistent approach to ID verification for UK and international clients
Which means that…
… you can integrate our international application, ID3 Check, and URU seamlessly for global coverage to maximise customer acquisition worldwide and reduce fraud across the business
Related Products for acquiring your customers
Click on the PDF icon to download an overview brochure of GB's electronic ID verification product URU.
GB's Professional Service
GB's Professional Service team offers clients an extensive package of support services to ensure they always gain the maximum value from our ID verification services.
To find out more about all our Professional Services options please click here.
To speak to a member of the GB team please call 0845 838 1000, email marketing@gb.co.uk or fill in our online enquiry form.