With URU as part of our verification portfolio, you get the most comprehensive national ID verification tool available on the market.

Exclusive to GB, URU is the UK’s most comprehensive ID verification solution and enables businesses to fulfil a straight-through customer processing by verifying customers in less than one second, leaving the fraudsters out. URU, GB and BT’s joint development, is particularly relevant for those organisations that need to develop solutions to combat identity, benefit or card-not-present fraud, money laundering and underage gambling.

What GB’s URU offers:

1. Robust identity and age verification of UK citizens by providing access to multiple, data sources (i.e. international and UK passports, utility bills, payment cards, etc.) through one single point

Which means that…
… you can reduce identity fraud by as much as 70% and at the same time reduce operating and compliance costs significantly by streamlining and standardising your ID processes, removing paper from it

…you can protect your brand by identifying underage customers before they gain access to restricted goods or services

Read more

 Click on the PDF icon to download an overview brochure of GB's electronic ID verification product URU.

GB's Professional Service

GB's Professional Service team offers clients an extensive package of support services to ensure they always gain the maximum value from our ID verification services. 

To find out more about all our Professional Services options please click here.

To speak to a member of the GB team please call 0845 838 1000, email marketing@gb.co.uk or fill in our online enquiry form.

Latest Product Up-date

Introducing Intelligent Identity Management

GB is constantly developing and improving its products and services to deliver the most innovative applications to its clients. GB’s latest innovation to its leading verification product URU is Collaborative Intelligence.  

Collaborative Intelligence harnesses the power of collaborative working across organisations to help clients to increase revenues and reduce fraud otherwise not realised by working in isolation. To read more please click here.