GB U4C

GB’s U4C solution is an automated contact strategy that will deliver a bespoke communication route map for each individual customer, based on a thorough understanding of individual identity.

This allows you to respond to time sensitive opportunities which are currently unexploited – identified as “perishable opportunities”. Perishable opportunities are effectively high-value sales windows, which are currently lost due to the business’ inability to predict – and react quickly enough to customer buying signals or behaviour.

1. U4C identifies and responds to perishable opportunities automatically in real time

Which means that...
…you can interact with customers or prospects when they’re most likely to be responsive to you

Hillarys Blinds used U4C and had this to say
"GB's identity management solution U4C has enabled us to fully integrate our online and offline marketing campaigns to achieve much higher response rates, in some cases up to 147% more effective."
Marketing Manager, Hillarys Blinds
To find out more click here

U4C Demos
Why not view one of the demos below for a detailed presentation on how, U4C, can deliver targeted profiling to support an automated contact strategy in sectors such as travel & leisure, financial services or retail. Simply select one of the sector demos below to view a short video clip:

Travel & Leisure
Retail
Financial Services

To speak to a member of the GB team please call 0845 838 1000, email marketing@gb.co.uk or fill in our online enquiry form.