Richard Law’s session at eGR Live on “How identity management can help e-gaming operators increase business value” proved to be one of the more popular at the event, with a second presentation scheduled again on 1st December. Richard was looking at the whole issue of customer value - what is the real value to your business of having an accurate, up-to-date and fully verified customer database?
Delegates to the session discussed the impact of such an asset and how this can go far beyond simply ticking the compliance box. Richard revealed that there are over 100 core elements of customer identity that we see working with clients across all sectors; this means that simply focussing on name, address and date of birth as the means of identifying and understanding customer identity is really missing the point. Using intelligence that taps into an entire framework of identity management will allow businesses to understand how to deal with individual customers most appropriately. If you would like to have a copy of Richard’s presentation please just send me a quick email. Or let us know if you would prefer us to arrange for someone to come and talk you through our ideas around identity management,
